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Every business is trying all the marketing strategies to promote their products and reach the audience in every nook and cranny of the world. Basically, marketers are using social media to get in touch with the customers and create the brand awareness. One of the social networking apps that is gaining popularity is Instagram. Brands are using this social networking platform to Boost their brand reputation.

What is Instagram and how does it work. Alike to that of other social media sites, you need to get registered in this app and post the pictures and videos. The posted videos or pictures can be viewed by the followers in your account. Ideally, this app is compatible to work on android, windows and IOS devices. However, this application can be used on a desktop system, but you can just post and share the pictures and videos. In this you will have followers and following. Generally, the businesses having more followers, can easily create a brand reputation at a brisk pace. People who feel the post or video as intriguing will hit like or comment.

What is Instagram and how does it work? This is a social networking app that enables you to share the photos and images with specific group of users, if you do not like to share it with publicity. However, here is how the Instagram works

You can find the people whom you would like to follow: If you are not familiar with what to post on Instagram or would like to see what others are posting, you can simply follow them. There are many people on Instagram to follow such as celebrities, companies, politicians, etc. Moreover, you can even follow your friends or acquaintances too. You can connect with them to check what they are posting. The Instagram will show the famous posts that have more follower in its home page. This is an added advantage for the companies to grab the attention of the target audience to their company’s posts and compel them to take a desired action.

Use hash tags to tag the conversations: When you start using Instagram and start following the people, then you can view the pictures and videos that they share. If you like any pictures or video, then you can hit like to let others know what your interests and likes are. In fact, Instagram support the hashtags. Basically, you can write concise phrases, words, abbreviation by putting a “#” in front of them and categorize your posts. It would be easy for the people to find the post when they search for that particular category.

Easy to upload and edit the photos as well as videos: Like other social networking sites, in this app, you can share the photos and videos of your memorable moments. You can either post the pictures that are on your mobile or you can take the pictures with this app or record a video and then share it with your followers. Moreover, this app has filters and designs which helps you to add amazing effects to your picture prior to posting them.

Set your account private, if you do not like to share photos or videos with others: If you do not want others to disturb your privacy, you can set the privacy setting in this app. It means that only the followers who are in your list, can view those stuff.

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